World of Warcraft, through a designer’s eyes

Same world.
New
perspective.

An archive of studies about what makes
Azeroth feel like Azeroth.

Explore Brandcrafting
02 open studies / 02 in developmentLore in context. Design with intent.Scroll to the archive

An ongoing collection / 01

The studies.

Looking closer at the world we play in.
One idea at a time.

02 open studies · 02 in development
A supplied in-game screenshot of a Tauren standing among golden grass and evergreen treesAnother corner of the same world.

Behind the archive

Less taking
it for granted.
More looking.

I’m Mattia, an art director who spends a lot of time thinking about Azeroth.

This is where those thoughts become studies. The identity of a class. The feeling of a place. How a new idea could belong in a world we already know.

Start with the Shaman About this site

In development

This study is still being written. The full article will open here once it is ready.